“The most powerful stories are ones that evoke understanding, imagination, and belief of experiences different from your own.”
Onboarding is more than just introducing the features and explaining how to use them and their benefits.
Onboarding should be more about introducing a new perspective, a new way of thinking. It should be a call to join your cause, and reasons to believe in it.
Once you have crafted a new “why”, a new way of thinking, talking about features and goals will be easy!
Once you have convinced them about your why. Once they are part of you story. It is easy to sell your products and services!